The Problem

As a Usability and Design Consultant, I worked on many large scale web projects and applications. Working in the technology industry and specializing in usability for nearly twenty years, I made the following observations:

•  A web presence is becoming an essential part of nearly every business.

•  Many websites, particularly small businesses do not have professional-looking  and/or user-friendly websites.

•  With new Web 2.0 technologies, web applications (like website builders) are becoming more robust and accessible.

At the same time, I had many friends with small businesses or professional practices that were frustrated by the following problems:

•  The need to create a business website but the lack of know-how or tools to get started.

•  The desire to have a professional looking website, but the lack of  resources (thousands of dollars) to hire a design firm.

•  The frustration that if they did have a webmaster, they were not able to get changes made in a timely and/or cost-effective way.

What I saw in these trends was a clear need to provide an easy entry for small business people to get a professional-looking website up and running quickly and inexpensively--and in a solution they could update and maintain independently.

I researched the many options out there for online website builders. While there was a wide range of options, even many inexpensive, I found them to be inadequate. In my work as an Information Architect, my responsibility was to make sure that the way the information and navigation was organized would support the needs of the user. Unfortunately most online website builders lack the power and flexibility required to design a site well.

The Solution

I was very excited to find the online tool and design templates JumpInSites offers you today. After looking and looking and trying out many different options, I can tell you that if you want to launch and run your own business website without the need of a technical or design background, this is the most powerful, easy-to-use, inexpensive solution you will find. It's very satisfying for me to be able to offer an answer that empowers business people to create a website that only a few years ago would have been out of reach.

I hope that JumpInSites will be the answer you've been looking for.

Melanie L.

Founder of JumpInSites